ArticleRun engagements
Your first 90 days in a fractional seat
Listen, stabilize, then build. In that order, and faster than a full-time hire would.
Library
Articles & videos
ArticleRun engagements
Running three clients without dropping a ball
A weekly rhythm, one inbox per client, and a written status note every Friday.
ArticleFind clients
Where fractional clients actually come from
Investors, other fractionals, and former colleagues beat cold outreach by a mile.
ArticlePrice and scope
Scoping your first retainer
A one-page scope that protects both sides: outcomes, cadence, availability, and exit.
ArticlePrice and scope
The day-rate trap
Selling days makes you a contractor. Selling outcomes and availability makes you an executive.
ArticleBuild the business
Why fractional careers stall at client two
The first client is a referral. The second one is a system. Most people never build the system.